課程資訊
課程名稱
國際市場管理
Global Market Management 
開課學期
109-2 
授課對象
管理學院  工商管理學系  
授課教師
劉佳玲 
課號
MBA5075 
課程識別碼
741EU3120 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8,9(14:20~17:20) 
上課地點
管二203 
備註
本課程以英語授課。
限學士班三年級以上
總人數上限:40人
外系人數限制:20人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1092MBA5075_ 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

Business today is by all measures -- global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but we also will include guest speakers, video clips, class discussion and readings on current issues. The students, therefore, must keep up with readings and participate to the extent able with general discussions on the theories and material presented in class. 

課程目標
The primary objective of this course is to introduce the students to the global market to obtain a basic introduction regarding this subject matter and the major issues involved therein. The course will cover basic terminology and theoretical as well as practical implications. In particular, this course has the following specific objectives:

1.To give students the knowledge and understanding of the unique aspects involved doing business internationally on a business, legal and political level.

2.To understand strategies used by business in the international market on a
competitive basis.

3.To understand the cultural effect on business and to analyze the ethics involved in cross border transactions

4.To learn and apply skills learned in the class to current on-going issues involved in today’s global market.

5. The students will learn the issues involved in entering foreign markets, global production and outsourcing as well as logistics and supply chain issues.

6.To understand the issues involved in developing economies and the business
and political issues surrounding the business and market dynamics.

7. Most importantly, the students hopefully will create a general awareness of global issues that will allow them deeper insight in world issues and will allow them to keep on top of issues that may affect them as individuals and as part of a larger entity. 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 備註: By Appointment 
指定閱讀
1. Hill, Charles W.L. & G. Hult, Tomas M. (2018), Global Business Today (10th ed.,). McGraw Hill
2. Bartlett, C. A. and Beamish, P. W. (2014) Transnational Management: Text, Cases, and Readings in Cross-Border Management, 7th ed. McGraw Hill. 
參考書目
1. Masaaki, Kotabe & Kristiaan, Helsen (2015), International Marketing (6th ed.). John Wiley & Sons. Inc.
2. Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
3. Supplementary case materials compiled by the instructor
 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
第1週
  Introduction of the course  
第2週
  Globalization 
第3週
  Differences in Culture 
第4週
  Foreign Direct Investment 
第5週
  Spring Break 
第6週
  International Business Strategies 
第7週
  Guideline and Group Discussions for Mid-Term Report  
第8週
  Mid-Term Report (No class) 
第9週
  Emerging Markets 
第10週
  Entry Modes of Foreign Markets 
第11週
  Global Marketing and Global Product Management 
第12週
  Global Communication and Advertising  
第13週
  Global Branding Strategy 
第14週
  Global Logistics and Distribution  
第15週
  Final Project Presentation (I) 
第16週
  Final Project Presentation (II) 
第17週
  Self-study preparation for final exam 
第18週
  Final Exam (期末考)